Jordan Craig Men Apparel
The Problem:
Jordan Craig, a men's apparel brand, lacked consistency in its email marketing efforts. Emails suffered from disjointed branding and a lack of a unified visual identity, potentially hindering brand recognition and customer engagement.
The Solution:
Developed a comprehensive email design system for Jordan Craig, including:
UI Kit: Created a small UI kit with reusable components and style guidelines to ensure visual consistency across all email campaigns.
Email Templates: Designed templates for various email types, including Welcome Flows, Abandoned Cart, Browse Abandoned, and WinBack campaigns, ensuring brand alignment and a cohesive customer journey.
Landing Page: Designed a landing page aligned with the email design system to provide a seamless brand experience across different touchpoints.
The Journey:
Immersed myself in Jordan Craig's brand guidelines and existing marketing materials to understand their visual identity and target audience.
Designed a UI kit with reusable components (buttons, headers, footers, etc.) and defined clear style guidelines for typography, color palettes, and imagery.
Developed email templates that incorporated brand elements effectively and adhered to email design best practices for optimal user experience.
Created a landing page design that complemented the email templates and provided a consistent brand experience.
The Result:
This project successfully established a cohesive and recognizable brand identity across Jordan Craig's email communications. By creating a unified design system, including a UI kit and email templates, the visual appeal and professionalism of their marketing efforts were significantly enhanced. This streamlined approach not only improved efficiency but also ensured brand consistency across all customer touch points, from welcome emails to abandoned cart reminders. This cohesive brand experience likely contributed to increased customer engagement, brand loyalty, and ultimately, higher conversion rates.
