SPIRITHOODS
The Problem:
Spirithoods, a unique apparel brand known for its animal-inspired hooded scarves, faced a disconnect between its vibrant brand identity and its email marketing. The emails lacked the visual flair and personality that defined the Spirithoods brand, potentially diluting the customer experience.
The Solution:
Revitalized Spirithoods' email marketing by creating a cohesive email design system that captured the essence of their brand guidelines. This included:
Brand-aligned design: Redesigned email templates to reflect Spirithoods' distinctive style, incorporating elements like bold colors, playful imagery, and a sense of adventure.
Template creation: Developed a variety of email templates for different marketing purposes (e.g., product promotions, newsletters, seasonal campaigns) while ensuring consistency with the brand guidelines.
Figma integration: Built the entire email design system within Figma to streamline collaboration, maintain design consistency, and facilitate future updates.
The Journey:
Delved deep into Spirithoods' brand guidelines, studying their mission, values, and visual identity to truly understand the essence of the brand.
Translated those brand elements into email designs, experimenting with layouts, typography, color palettes, and imagery to capture the Spirithoods spirit.
Created a diverse set of email templates to cater to various marketing needs, ensuring flexibility while maintaining a unified brand experience.
Leveraged Figma's collaborative features to streamline the design process and ensure consistency across all email templates.
The Result:
Successfully infused Spirithoods' unique brand personality into their email marketing, creating a more engaging and cohesive customer experience. By aligning the emails with the brand guidelines, the project strengthened brand recognition and fostered a stronger connection with their audience. This likely led to improved customer engagement, increased brand loyalty, and potentially higher conversion rates.
